Web Growth Manager

At HubX we build mobile apps, used and loved by millions all around the world.

We have a track record of building and growing mobile apps on various verticals that have reached over 300 million users across 6 continents and 170+ countries.

As a talented Web Growth Manager you’d probably land an interview with many companies if you wanted to, so why choose us?

We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

Some of Your Responsibilities

• W2W Funnel Development and Management:
  • Design, build, and optimize  funnels for various app categories, including AI apps, education platforms, and more.
  • Collaborate with design and development teams to ensure seamless user journeys from entry to conversion.
• A/B Testing and Funnel Optimization:
  • Initiate, plan, and execute A/B tests to improve user flows and enhance funnel performance.
  • Work closely with design and development teams to implement successful ideas and iterate on results.
  • Analyze funnel metrics and testing outcomes to identify improvement areas.
• Understanding Target Audiences:
  • Research and analyze target audience behaviors, motivations, and needs.
  • Develop detailed user personas and optimize funnel strategies accordingly.
  • Tailor marketing messages and funnel experiences to align with audience preferences.
• Performance Tracking and Reporting:
  • Monitor funnel KPIs and user behavior using tools like Google Analytics or Mixpanel.
  • Prepare actionable reports on funnel performance, A/B testing outcomes, and growth opportunities.

What We Look For

• 3+ years in product management, growth marketing, or digital marketing with a focus on funnel development and optimization.
• Proven track record in user research, creating personas, and tailoring strategies to target audiences
• Strong analytical mindset with expertise in interpreting data to derive actionable insights.
• Familiarity with A/B testing principles, analytics tools, and tag management systems
• Knowledge of UX/UI principles and user behavior in conversion optimization
• Proactive, result-driven mindset with excellent time management skills
• Strong understanding of audience segmentation, user personas, and behavioral psychology
• Effective communication skills and ability to create marketing-focused texts
• Experience in an agile working environment or industry
• Proficiency in digital marketing and analytical tools
• Familiarity with A/B testing tools like Optimizely or VWO and web analytics platforms
• Knowledge of subscription-based business models and performance marketing
• Ability to brainstorm and execute creative funnel strategies based on user research, market trends, and competitor analysis.
• Experience working with apps across verticals such as AI, education, health, gaming, and content platforms.

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

• Huge impact: Your work can significantly impact our millions of users, and even the mobile app industry at large in the next years to come.
• Ownership, opportunity to take responsibility from day one: No one will micromanage you. Together with your team, you’ll be free to choose a direction, test, fail, and test the next idea.
• A competitive compensation package: A competitive compensation package: Our total compensation package is very comprehensive; covering your cost of commuting for our headquarters as well as providing you with a meal card.
• A brand new Macbook and welcome kit
• Private Medical Insurance & HPV Vaccine & Critical Women’s Health Coverage: We go above and beyond for your health.
• Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office: Our Istanbul office is located at Maslak, right in the heart of the city. Surrounded by the energy of Istanbul’s bustling core, it’s a space designed for creativity and collaboration.
• Unlimited coffee from XPresso: You can grab a cup of coffee whenever you need, whether it’s to kickstart your morning or power through the day.
• Limitless Snacks & breakfast: Fuel your day with our fully stocked kitchen! From a hearty breakfast to a variety of snacks available anytime, we’ve got everything you need to stay energized and focused.
• Continuous education: The more you want to improve your knowledge, the more we support you!
• Meditopia membership: Enjoy full access to Meditopia for mental wellbeing, yoga, and therapy.
• Cambly access: Break language barriers with weekly Cambly speaking sessions.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Strong company culture: Our approach is always open communication & teamwork. #XCulture

X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.

The Recruiting Process

At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:

1. Application Submission: Apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself.
2. Talent & Culture Interview: Engage in a conversation with our Talent & Culture team to discuss your background, aspirations, and how we align with each other’s goals. If your profile matches our needs, we will get in touch with you for this stage.
3. Case Study Assignment: Showcase your skills through a practical task related to the role.
4. Technical Interview: Meet with your future team lead to discuss your case study and review your technical skills.
5. Welcome Aboard!: If all goes well, we’re excited to extend an offer and welcome you to the team.

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing text: Link

İş başvurularınız kapsamında toplanan kişisel verileriniz HubX tarafından işe alım ve değerlendirme amacıyla 6698 sayılı Kişisel Verilerin Korunması Kanunu'na ("KVKK") uygun olarak işlenecektir. Aydınlatma metnimizi incelemek için: Link