Strategic Conversion Copywriter - Web Funnel Growth & User Journey Expert

At HubX we build mobile apps, used and loved by millions all around the world.

We have a track record of building and growing mobile apps on various verticals that have reached over 200 million users across 6 continents and 170+ countries.

 

We’re looking for a Strategic Conversion Copywriter who’s excited to own the entire funnel lifecycle—from scratch to scale. 

As a talented "Strategic Conversion Copywriter” you have plenty of opportunities at your fingertips. So, why should HubX be your next move?

We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.

X Culture: Do What You Love
 

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.
 

Your responsibilities

• Collaborate with marketing, product, and design teams to plan, map, and build new multi-step funnel experiences (e.g., landing pages → email sequences.
• Define the objective, target audience pain points, and psychological triggers for each stage of the funnel.
• Write high-converting copy for landing pages, squeeze pages, thank-you pages, and more.
• Develop email sequences for various funnel stages including welcome, cart abandonment, and re-engagement.
• Create detailed customer personas and adapt messaging for different audience segments (cold, warm, hot).
• Ensure consistent brand voice and tone across all funnel assets and touchpoints.
• Analyze performance data (conversion rates, click-throughs, heatmaps) to identify friction points and opportunities.
• Propose and create new funnel variations tailored to specific audience behaviors or campaign goals.
• Run A/B and multivariate tests on headlines, CTAs, layouts, and body copy to optimize performance.
• Iterate and evolve funnel content based on test results to maximize ROI and engagement.
• Work closely with designers and product managers to ensure timely and effective implementation.
• Maintain clear documentation of funnel structures, copy iterations, test roadmaps, and insights for future scaling.
   

What we look for:

✅ Must Have

• Writes persuasive, benefit-driven copy in fluent English, with strong emotional appeal and audience alignment.
• Eager to learn and contribute to high-performing web funnels through hands-on experience.
• Applies psychological triggers like scarcity, urgency, social proof, and reciprocity to drive action.
• Aligns messaging with cognitive biases and decision-making patterns, leveraging neuro-marketing principles.
• Crafts sharp, conversion-focused headlines and body copy tailored to audience segments.
• Uses funnel strategies like value ladders and “hook, story, offer” to guide content flow.
• Designs multi-step customer journeys that balance user needs with business goals.
• Utilizes analytics tools (e.g., Google Analytics) to track performance and identify optimization areas.
• Turns data insights into iterative copy improvements through continuous testing.
• Skilled in A/B and multivariate testing, with a clear grasp of setup, analysis, and significance.
   

💡 Nice to Have

• Has working knowledge of email marketing platforms like Mailchimp, Klaviyo, or ActiveCampaign, and can design lifecycle marketing flows.
• Familiar with funnel-building tools (e.g., ClickFunnels, Leadpages, Unbounce) and basic HTML/CSS for minor implementation tweaks.
• Brings excellent project coordination and communication skills, working smoothly with cross-functional teams across design, development, and marketing.

The perks and benefits of working with us

• We would like you to focus on what you do best, we take care of the rest.
• Huge impact: Your work can significantly impact our millions of users, and even the mobile app industry at large in the next years to come.
• A competitive compensation package: A competitive compensation package: Our total compensation package is very comprehensive; covering your cost of commuting for our headquarters as well as providing you with a meal card
• Unlimited coffee from XPresso: You can grab a cup of coffee whenever you need—whether it’s to kickstart your morning or power through the day.
• Limitless Snacks & Breakfast: Fuel your day with our fully stocked kitchen! From a hearty breakfast to a variety of snacks available anytime, we’ve got everything you need to stay energized and focused.
• Ownership, opportunity to take responsibility from day one: No one will micromanage you. Together with your team, you’ll be free to choose a direction, test, fail, and test the next idea.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Continuous education: The more you want to improve your knowledge, the more we support you!
• Strong company culture: Our approach is always open communication & teamwork. #XCulture
• Private Medical Insurance & HPV Vaccine: We go above and beyond for your health.
• Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• X Community Discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
• A brand new Macbook and Welcome Kit.

The Recruiting Process

• At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:
• Application Submission: Apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself.
• People & Culture Interview: Engage in a conversation with our People & Culture team to discuss your background, aspirations, and how we align with each other’s goals. If your profile matches our needs, we will get in touch with you at this stage.
• Case Study Assignment: Showcase your skills through a practical task related to the role.
• Technical Interview: Meet with your potential team lead for an in-depth review of your case study and technical expertise. // Meet with your future team lead to discuss your case study and review your technical skills.
• Welcome Aboard!: If all goes well, we’re excited to extend an offer and welcome you to the team.

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing text: Link

İş başvurularınız kapsamında toplanan kişisel verileriniz HubX tarafından işe alım ve değerlendirme amacıyla 6698 sayılı Kişisel Verilerin Korunması Kanunu'na ("KVKK") uygun olarak işlenecektir. Aydınlatma metnimizi incelemek için: Link